Market Research Analysts and Marketing Specialists Salary in the United States
As of May 2025, the median annual wage for market research analysts and marketing specialists in the United States was $78,760 ($37.87 per hour), according to the U.S. Bureau of Labor Statistics OES survey.
Annual Salary Percentiles
| Percentile | Annual | Hourly |
|---|---|---|
| 10th | $43,390 | $20.86 |
| 25th | $58,350 | $28.05 |
| Median | $78,760 | $37.87 |
| 75th | $108,310 | $52.07 |
| 90th | $155,480 | $74.75 |
Quick Facts
- Occupational code: 13-1161
- Total U.S. employment: 899,580
- Jobs per 1,000: —
- Hourly salary breakdown
- All-state comparison
How to interpret these figures
With approximately 899,580 market research analysts and marketing specialists employed, this is a major occupation in the labor market.
Market Research Analysts and Marketing Specialists Salary by State
The table below ranks every state by median annual wage. Click a state for detailed local data.
| State | Median Annual | Median Hourly | vs National | Employment |
|---|---|---|---|---|
| Alabama | $59,530 | $28.62 | -24.4% | 8,390 |
| Alaska | $66,710 | $32.07 | -15.3% | 570 |
| Arizona | $71,940 | $34.59 | -8.7% | 15,850 |
| Arkansas | $65,430 | $31.46 | -16.9% | 6,250 |
| California | $94,700 | $45.53 | +20.2% | 119,070 |
| Colorado | $93,050 | $44.74 | +18.1% | 27,880 |
| Connecticut | $77,740 | $37.38 | -1.3% | 9,930 |
| Delaware | $101,270 | $48.69 | +28.6% | 3,570 |
| District of Columbia | $98,090 | $47.16 | +24.5% | 6,340 |
| Florida | $75,450 | $36.27 | -4.2% | 60,770 |
| Georgia | $75,850 | $36.47 | -3.7% | 27,810 |
| Hawaii | $59,390 | $28.55 | -24.6% | 1,610 |
| Idaho | $60,970 | $29.31 | -22.6% | 3,780 |
| Illinois | $79,120 | $38.04 | +0.5% | 40,560 |
| Indiana | $63,700 | $30.63 | -19.1% | 14,400 |
| Iowa | $66,390 | $31.92 | -15.7% | 8,880 |
| Kansas | $70,430 | $33.86 | -10.6% | 8,090 |
| Kentucky | $61,480 | $29.56 | -21.9% | 6,290 |
| Louisiana | $59,690 | $28.70 | -24.2% | 5,360 |
| Maine | $71,980 | $34.61 | -8.6% | 2,390 |
| Maryland | $76,370 | $36.72 | -3.0% | 13,570 |
| Massachusetts | $101,810 | $48.95 | +29.3% | 39,710 |
| Michigan | $66,780 | $32.11 | -15.2% | 24,220 |
| Minnesota | $87,510 | $42.07 | +11.1% | 21,280 |
| Mississippi | $56,640 | $27.23 | -28.1% | 2,620 |
| Missouri | $70,140 | $33.72 | -10.9% | 14,890 |
| Montana | $68,080 | $32.73 | -13.6% | 1,460 |
| Nebraska | $60,000 | $28.84 | -23.8% | 3,780 |
| Nevada | $71,840 | $34.54 | -8.8% | 5,780 |
| New Hampshire | $64,570 | $31.04 | -18.0% | 4,200 |
| New Jersey | $88,190 | $42.40 | +12.0% | 22,990 |
| New Mexico | $61,950 | $29.79 | -21.3% | 1,610 |
| New York | $98,580 | $47.39 | +25.2% | 80,500 |
| North Carolina | $78,410 | $37.70 | -0.4% | 30,700 |
| North Dakota | $61,580 | $29.61 | -21.8% | 1,550 |
| Ohio | $72,790 | $35.00 | -7.6% | 27,370 |
| Oklahoma | $61,940 | $29.78 | -21.4% | 6,620 |
| Oregon | $79,150 | $38.05 | +0.5% | 11,310 |
| Pennsylvania | $68,760 | $33.06 | -12.7% | 31,040 |
| Rhode Island | $86,240 | $41.46 | +9.5% | 3,210 |
| South Carolina | $69,440 | $33.38 | -11.8% | 11,920 |
| South Dakota | $63,490 | $30.53 | -19.4% | 1,530 |
| Tennessee | $69,790 | $33.55 | -11.4% | 13,040 |
| Texas | $72,520 | $34.87 | -7.9% | 63,350 |
| Utah | $62,630 | $30.11 | -20.5% | 14,510 |
| Vermont | $74,880 | $36.00 | -4.9% | 860 |
| Virginia | $76,980 | $37.01 | -2.3% | 25,610 |
| Washington | $95,120 | $45.73 | +20.8% | 24,460 |
| West Virginia | $52,340 | $25.17 | -33.5% | 1,650 |
| Wisconsin | $64,800 | $31.15 | -17.7% | 15,600 |
| Wyoming | $60,990 | $29.32 | -22.6% | 850 |
Data source: BLS OES state file · U.S. BLS OES survey, May 2025
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Frequently Asked Questions
What is the average salary for market research analysts and marketing specialists?
The median annual wage for market research analysts and marketing specialists is $78,760 ($37.87 per hour), according to the BLS OES survey for May 2025.
Which state pays market research analysts and marketing specialists the most?
Wages vary by state. Use the state table above to compare median annual pay across all 50 states and Washington, D.C.
How many market research analysts and marketing specialists are employed in the U.S.?
There are approximately 899,580 market research analysts and marketing specialists employed nationally, per BLS OES.
How much do market research analysts and marketing specialists make per hour?
The median hourly wage is $37.87. See the hourly salary page for the full percentile breakdown.