Market Research Analysts and Marketing Specialists Salary in the United States
Median annual wage: $78,760 · Median hourly: $37.87 · Employment: 899,580
Annual Salary Percentiles
| Percentile | Annual | Hourly |
|---|---|---|
| 10th | $43,390 | $20.86 |
| 25th | $58,350 | $28.05 |
| Median | $78,760 | $37.87 |
| 75th | $108,310 | $52.07 |
| 90th | $155,480 | $74.75 |
Quick Facts
- Occupational code: 13-1161
- Total U.S. employment: 899,580
- Jobs per 1,000: —
- Hourly salary breakdown
- All-state comparison
How to interpret these figures
With approximately 899,580 market research analysts and marketing specialists employed, this is a major occupation in the labor market.
Market Research Analysts and Marketing Specialists Salary by State
The table below ranks every state by median annual wage. Click a state for detailed local data.
| State | Median Annual | Median Hourly | vs National | Employment |
|---|---|---|---|---|
| Alabama | $59,530 | $28.62 | -24.4% | 8,390 |
| Alaska | $66,710 | $32.07 | -15.3% | 570 |
| Arizona | $71,940 | $34.59 | -8.7% | 15,850 |
| Arkansas | $65,430 | $31.46 | -16.9% | 6,250 |
| California | $94,700 | $45.53 | +20.2% | 119,070 |
| Colorado | $93,050 | $44.74 | +18.1% | 27,880 |
| Connecticut | $77,740 | $37.38 | -1.3% | 9,930 |
| Delaware | $101,270 | $48.69 | +28.6% | 3,570 |
| District of Columbia | $98,090 | $47.16 | +24.5% | 6,340 |
| Florida | $75,450 | $36.27 | -4.2% | 60,770 |
| Georgia | $75,850 | $36.47 | -3.7% | 27,810 |
| Hawaii | $59,390 | $28.55 | -24.6% | 1,610 |
| Idaho | $60,970 | $29.31 | -22.6% | 3,780 |
| Illinois | $79,120 | $38.04 | +0.5% | 40,560 |
| Indiana | $63,700 | $30.63 | -19.1% | 14,400 |
| Iowa | $66,390 | $31.92 | -15.7% | 8,880 |
| Kansas | $70,430 | $33.86 | -10.6% | 8,090 |
| Kentucky | $61,480 | $29.56 | -21.9% | 6,290 |
| Louisiana | $59,690 | $28.70 | -24.2% | 5,360 |
| Maine | $71,980 | $34.61 | -8.6% | 2,390 |
| Maryland | $76,370 | $36.72 | -3.0% | 13,570 |
| Massachusetts | $101,810 | $48.95 | +29.3% | 39,710 |
| Michigan | $66,780 | $32.11 | -15.2% | 24,220 |
| Minnesota | $87,510 | $42.07 | +11.1% | 21,280 |
| Mississippi | $56,640 | $27.23 | -28.1% | 2,620 |
| Missouri | $70,140 | $33.72 | -10.9% | 14,890 |
| Montana | $68,080 | $32.73 | -13.6% | 1,460 |
| Nebraska | $60,000 | $28.84 | -23.8% | 3,780 |
| Nevada | $71,840 | $34.54 | -8.8% | 5,780 |
| New Hampshire | $64,570 | $31.04 | -18.0% | 4,200 |
| New Jersey | $88,190 | $42.40 | +12.0% | 22,990 |
| New Mexico | $61,950 | $29.79 | -21.3% | 1,610 |
| New York | $98,580 | $47.39 | +25.2% | 80,500 |
| North Carolina | $78,410 | $37.70 | -0.4% | 30,700 |
| North Dakota | $61,580 | $29.61 | -21.8% | 1,550 |
| Ohio | $72,790 | $35.00 | -7.6% | 27,370 |
| Oklahoma | $61,940 | $29.78 | -21.4% | 6,620 |
| Oregon | $79,150 | $38.05 | +0.5% | 11,310 |
| Pennsylvania | $68,760 | $33.06 | -12.7% | 31,040 |
| Rhode Island | $86,240 | $41.46 | +9.5% | 3,210 |
| South Carolina | $69,440 | $33.38 | -11.8% | 11,920 |
| South Dakota | $63,490 | $30.53 | -19.4% | 1,530 |
| Tennessee | $69,790 | $33.55 | -11.4% | 13,040 |
| Texas | $72,520 | $34.87 | -7.9% | 63,350 |
| Utah | $62,630 | $30.11 | -20.5% | 14,510 |
| Vermont | $74,880 | $36.00 | -4.9% | 860 |
| Virginia | $76,980 | $37.01 | -2.3% | 25,610 |
| Washington | $95,120 | $45.73 | +20.8% | 24,460 |
| West Virginia | $52,340 | $25.17 | -33.5% | 1,650 |
| Wisconsin | $64,800 | $31.15 | -17.7% | 15,600 |
| Wyoming | $60,990 | $29.32 | -22.6% | 850 |
Data source: BLS OES state file · U.S. BLS OES, May 2024 (updated April 2025)
Related Occupations
- Office Clerks, General — $45,010/yr
- Waiters and Waitresses — $35,230/yr
- Janitors and Cleaners, Except Maids and Housekeeping Cleaners — $36,840/yr
- Heavy and Tractor-Trailer Truck Drivers — $58,640/yr
- Secretaries and Administrative Assistants, Except Legal, Medical, and Executive — $47,540/yr
- Software Developers — $135,980/yr
Frequently Asked Questions
What is the average salary for market research analysts and marketing specialists?
The median annual wage for market research analysts and marketing specialists is $78,760 ($37.87 per hour), according to the BLS OES survey for May 2024.
Which state pays market research analysts and marketing specialists the most?
Wages vary by state. Use the state table above to compare median annual pay across all 50 states and Washington, D.C.
How many market research analysts and marketing specialists are employed in the U.S.?
There are approximately 899,580 market research analysts and marketing specialists employed nationally, per BLS OES.
How much do market research analysts and marketing specialists make per hour?
The median hourly wage is $37.87. See the hourly salary page for the full percentile breakdown.