Market Research Analysts and Marketing Specialists Salary in Utah
As of May 2025, the median annual wage for market research analysts and marketing specialists in Utah was $62,630 -20.5% vs national
Utah vs United States
| Utah | United States | |
|---|---|---|
| Median annual | $62,630 | $78,760 |
| Median hourly | $30.11 | $37.87 |
| Employment | 14,510 | 899,580 |
| Location quotient | 1.44 | 1.00 |
Data source: BLS OES state file (Utah) · U.S. BLS OES survey, May 2025
What this means
Employment density in Utah is 1.44x the national average — a above-average concentration of these roles in the local economy.
For career planning: entry-level pay (10th percentile) is about $38,380, median pay is $62,630, and experienced pay (90th percentile) reaches $120,410.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary in Utah?
The median annual wage in Utah is $62,630 ($30.11 per hour), per BLS OES May 2025 data.
How does Utah compare to the national average for market research analysts and marketing specialists?
The Utah median of $62,630 is 20.5% lower than the U.S. median of $78,760.
How many market research analysts and marketing specialists work in Utah?
Approximately 14,510 are employed in Utah, per BLS OES.