Market Research Analysts and Marketing Specialists Salary in Iowa
As of May 2025, the median annual wage for market research analysts and marketing specialists in Iowa was $66,390 -15.7% vs national
Iowa vs United States
| Iowa | United States | |
|---|---|---|
| Median annual | $66,390 | $78,760 |
| Median hourly | $31.92 | $37.87 |
| Employment | 8,880 | 899,580 |
| Location quotient | 0.98 | 1.00 |
Data source: BLS OES state file (Iowa) · U.S. BLS OES survey, May 2025
Reading the data
Pay spans a wide range: workers at the 10th percentile earn about $40,160, while those at the 90th percentile earn about $122,120 — a 3.0x gap between entry-level and top earners.
For career planning: entry-level pay (10th percentile) is about $40,160, median pay is $66,390, and experienced pay (90th percentile) reaches $122,120.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary in Iowa?
The median annual wage in Iowa is $66,390 ($31.92 per hour), per BLS OES May 2025 data.
How does Iowa compare to the national average for market research analysts and marketing specialists?
The Iowa median of $66,390 is 15.7% lower than the U.S. median of $78,760.
How many market research analysts and marketing specialists work in Iowa?
Approximately 8,880 are employed in Iowa, per BLS OES.