Market Research Analysts and Marketing Specialists Salary in North Carolina
As of May 2025, the median annual wage for market research analysts and marketing specialists in North Carolina was $78,410 -0.4% vs national
North Carolina vs United States
| North Carolina | United States | |
|---|---|---|
| Median annual | $78,410 | $78,760 |
| Median hourly | $37.70 | $37.87 |
| Employment | 30,700 | 899,580 |
| Location quotient | 1.07 | 1.00 |
Data source: BLS OES state file (North Carolina) · U.S. BLS OES survey, May 2025
What this means
With approximately 30,700 market research analysts and marketing specialists employed in North Carolina, this is a significant occupation in the labor market.
At $37.70 per hour, a full-time schedule (2,080 hours per year) works out to roughly $78,416 — in line with the reported median annual wage of $78,410.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary in North Carolina?
The median annual wage in North Carolina is $78,410 ($37.70 per hour), per BLS OES May 2025 data.
How does North Carolina compare to the national average for market research analysts and marketing specialists?
The North Carolina median of $78,410 is 0.4% lower than the U.S. median of $78,760.
How many market research analysts and marketing specialists work in North Carolina?
Approximately 30,700 are employed in North Carolina, per BLS OES.