Market Research Analysts and Marketing Specialists Salary in Texas
As of May 2025, the median annual wage for market research analysts and marketing specialists in Texas was $72,520 -7.9% vs national
Texas vs United States
| Texas | United States | |
|---|---|---|
| Median annual | $72,520 | $78,760 |
| Median hourly | $34.87 | $37.87 |
| Employment | 63,350 | 899,580 |
| Location quotient | 0.78 | 1.00 |
Data source: BLS OES state file (Texas) · U.S. BLS OES survey, May 2025
The numbers in context
For career planning: entry-level pay (10th percentile) is about $37,640, median pay is $72,520, and experienced pay (90th percentile) reaches $135,710.
The mean wage of $79,770 sits 10.0% above the median — the typical worker earns close to the median, while a smaller group of higher earners pulls the average up.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary in Texas?
The median annual wage in Texas is $72,520 ($34.87 per hour), per BLS OES May 2025 data.
How does Texas compare to the national average for market research analysts and marketing specialists?
The Texas median of $72,520 is 7.9% lower than the U.S. median of $78,760.
How many market research analysts and marketing specialists work in Texas?
Approximately 63,350 are employed in Texas, per BLS OES.