Market Research Analysts and Marketing Specialists Salary in Kentucky
As of May 2025, the median annual wage for market research analysts and marketing specialists in Kentucky was $61,480 -21.9% vs national
Kentucky vs United States
| Kentucky | United States | |
|---|---|---|
| Median annual | $61,480 | $78,760 |
| Median hourly | $29.56 | $37.87 |
| Employment | 6,290 | 899,580 |
| Location quotient | 0.54 | 1.00 |
Data source: BLS OES state file (Kentucky) · U.S. BLS OES survey, May 2025
How to interpret these figures
Pay spans a wide range: workers at the 10th percentile earn about $37,970, while those at the 90th percentile earn about $103,300 — a 2.7x gap between entry-level and top earners.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary in Kentucky?
The median annual wage in Kentucky is $61,480 ($29.56 per hour), per BLS OES May 2025 data.
How does Kentucky compare to the national average for market research analysts and marketing specialists?
The Kentucky median of $61,480 is 21.9% lower than the U.S. median of $78,760.
How many market research analysts and marketing specialists work in Kentucky?
Approximately 6,290 are employed in Kentucky, per BLS OES.