Market Research Analysts and Marketing Specialists Salary in Florida
As of May 2025, the median annual wage for market research analysts and marketing specialists in Florida was $75,450 -4.2% vs national
Florida vs United States
| Florida | United States | |
|---|---|---|
| Median annual | $75,450 | $78,760 |
| Median hourly | $36.27 | $37.87 |
| Employment | 60,770 | 899,580 |
| Location quotient | 1.06 | 1.00 |
Data source: BLS OES state file (Florida) · U.S. BLS OES survey, May 2025
The numbers in context
At $36.27 per hour, a full-time schedule (2,080 hours per year) works out to roughly $75,442 — in line with the reported median annual wage of $75,450.
The mean wage of $81,010 sits 7.4% above the median — the typical worker earns close to the median, while a smaller group of higher earners pulls the average up.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary in Florida?
The median annual wage in Florida is $75,450 ($36.27 per hour), per BLS OES May 2025 data.
How does Florida compare to the national average for market research analysts and marketing specialists?
The Florida median of $75,450 is 4.2% lower than the U.S. median of $78,760.
How many market research analysts and marketing specialists work in Florida?
Approximately 60,770 are employed in Florida, per BLS OES.