Market Research Analysts and Marketing Specialists Salary in South Carolina
As of May 2025, the median annual wage for market research analysts and marketing specialists in South Carolina was $69,440 -11.8% vs national
South Carolina vs United States
| South Carolina | United States | |
|---|---|---|
| Median annual | $69,440 | $78,760 |
| Median hourly | $33.38 | $37.87 |
| Employment | 11,920 | 899,580 |
| Location quotient | 0.89 | 1.00 |
Data source: BLS OES state file (South Carolina) · U.S. BLS OES survey, May 2025
Reading the data
With approximately 11,920 market research analysts and marketing specialists employed in South Carolina, this is a significant occupation in the labor market.
Employment density in South Carolina is 0.89x the national average — a below-average concentration of these roles in the local economy.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary in South Carolina?
The median annual wage in South Carolina is $69,440 ($33.38 per hour), per BLS OES May 2025 data.
How does South Carolina compare to the national average for market research analysts and marketing specialists?
The South Carolina median of $69,440 is 11.8% lower than the U.S. median of $78,760.
How many market research analysts and marketing specialists work in South Carolina?
Approximately 11,920 are employed in South Carolina, per BLS OES.