Market Research Analysts and Marketing Specialists Salary in Michigan
As of May 2025, the median annual wage for market research analysts and marketing specialists in Michigan was $66,780 -15.2% vs national
Michigan vs United States
| Michigan | United States | |
|---|---|---|
| Median annual | $66,780 | $78,760 |
| Median hourly | $32.11 | $37.87 |
| Employment | 24,220 | 899,580 |
| Location quotient | 0.95 | 1.00 |
Data source: BLS OES state file (Michigan) · U.S. BLS OES survey, May 2025
Reading the data
Pay spans a wide range: workers at the 10th percentile earn about $40,930, while those at the 90th percentile earn about $127,190 — a 3.1x gap between entry-level and top earners.
The median wage in Michigan is 15.2% below the national median — a difference of about $11,980 per year for a typical worker.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary in Michigan?
The median annual wage in Michigan is $66,780 ($32.11 per hour), per BLS OES May 2025 data.
How does Michigan compare to the national average for market research analysts and marketing specialists?
The Michigan median of $66,780 is 15.2% lower than the U.S. median of $78,760.
How many market research analysts and marketing specialists work in Michigan?
Approximately 24,220 are employed in Michigan, per BLS OES.