Market Research Analysts and Marketing Specialists Salary in Idaho

As of May 2025, the median annual wage for market research analysts and marketing specialists in Idaho was $60,970 -22.6% vs national

Idaho vs United States

IdahoUnited States
Median annual$60,970$78,760
Median hourly$29.31$37.87
Employment3,780899,580
Location quotient0.761.00

Data source: BLS OES state file (Idaho) · U.S. BLS OES survey, May 2025

A closer look

For career planning: entry-level pay (10th percentile) is about $36,800, median pay is $60,970, and experienced pay (90th percentile) reaches $127,660.

The median wage in Idaho is 22.6% below the national median — a difference of about $17,790 per year for a typical worker.

Frequently Asked Questions

What is the average market research analysts and marketing specialists salary in Idaho?

The median annual wage in Idaho is $60,970 ($29.31 per hour), per BLS OES May 2025 data.

How does Idaho compare to the national average for market research analysts and marketing specialists?

The Idaho median of $60,970 is 22.6% lower than the U.S. median of $78,760.

How many market research analysts and marketing specialists work in Idaho?

Approximately 3,780 are employed in Idaho, per BLS OES.