Market Research Analysts and Marketing Specialists Salary in California
As of May 2025, the median annual wage for market research analysts and marketing specialists in California was $94,700 +20.2% vs national
California vs United States
| California | United States | |
|---|---|---|
| Median annual | $94,700 | $78,760 |
| Median hourly | $45.53 | $37.87 |
| Employment | 119,070 | 899,580 |
| Location quotient | 1.13 | 1.00 |
Data source: BLS OES state file (California) · U.S. BLS OES survey, May 2025
Reading the data
Pay spans a wide range: workers at the 10th percentile earn about $48,440, while those at the 90th percentile earn about $181,600 — a 3.7x gap between entry-level and top earners.
Employment density in California is 1.13x the national average — a above-average concentration of these roles in the local economy.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary in California?
The median annual wage in California is $94,700 ($45.53 per hour), per BLS OES May 2025 data.
How does California compare to the national average for market research analysts and marketing specialists?
The California median of $94,700 is 20.2% higher than the U.S. median of $78,760.
How many market research analysts and marketing specialists work in California?
Approximately 119,070 are employed in California, per BLS OES.