Market Research Analysts and Marketing Specialists Salary in Massachusetts
As of May 2025, the median annual wage for market research analysts and marketing specialists in Massachusetts was $101,810 +29.3% vs national
Massachusetts vs United States
| Massachusetts | United States | |
|---|---|---|
| Median annual | $101,810 | $78,760 |
| Median hourly | $48.95 | $37.87 |
| Employment | 39,710 | 899,580 |
| Location quotient | 1.89 | 1.00 |
Data source: BLS OES state file (Massachusetts) · U.S. BLS OES survey, May 2025
What this means
Pay spans a wide range: workers at the 10th percentile earn about $58,090, while those at the 90th percentile earn about $166,970 — a 2.9x gap between entry-level and top earners.
With approximately 39,710 market research analysts and marketing specialists employed in Massachusetts, this is a significant occupation in the labor market.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary in Massachusetts?
The median annual wage in Massachusetts is $101,810 ($48.95 per hour), per BLS OES May 2025 data.
How does Massachusetts compare to the national average for market research analysts and marketing specialists?
The Massachusetts median of $101,810 is 29.3% higher than the U.S. median of $78,760.
How many market research analysts and marketing specialists work in Massachusetts?
Approximately 39,710 are employed in Massachusetts, per BLS OES.