Market Research Analysts and Marketing Specialists Salary in Wisconsin
As of May 2025, the median annual wage for market research analysts and marketing specialists in Wisconsin was $64,800 -17.7% vs national
Wisconsin vs United States
| Wisconsin | United States | |
|---|---|---|
| Median annual | $64,800 | $78,760 |
| Median hourly | $31.15 | $37.87 |
| Employment | 15,600 | 899,580 |
| Location quotient | 0.92 | 1.00 |
Data source: BLS OES state file (Wisconsin) · U.S. BLS OES survey, May 2025
What the data says
For career planning: entry-level pay (10th percentile) is about $42,640, median pay is $64,800, and experienced pay (90th percentile) reaches $117,910.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary in Wisconsin?
The median annual wage in Wisconsin is $64,800 ($31.15 per hour), per BLS OES May 2025 data.
How does Wisconsin compare to the national average for market research analysts and marketing specialists?
The Wisconsin median of $64,800 is 17.7% lower than the U.S. median of $78,760.
How many market research analysts and marketing specialists work in Wisconsin?
Approximately 15,600 are employed in Wisconsin, per BLS OES.