Retail Salespersons Salary in Wisconsin

Median annual wage in Wisconsin: $34,480 -2.6% vs national

Wisconsin vs United States

WisconsinUnited States
Median annual$34,480$35,410
Median hourly$16.58$17.03
Employment67,6403,897,860
Location quotient0.921.00

Data source: BLS OES state file (Wisconsin) · U.S. BLS OES, May 2024 (updated April 2025)

The numbers in context

The mean wage of $36,400 sits 5.6% above the median — the typical worker earns close to the median, while a smaller group of higher earners pulls the average up.

For career planning: entry-level pay (10th percentile) is about $27,300, median pay is $34,480, and experienced pay (90th percentile) reaches $47,870.

Frequently Asked Questions

What is the average retail salespersons salary in Wisconsin?

The median annual wage in Wisconsin is $34,480 ($16.58 per hour), per BLS OES May 2024 data.

How does Wisconsin compare to the national average for retail salespersons?

The Wisconsin median of $34,480 is 2.6% lower than the U.S. median of $35,410.

How many retail salespersons work in Wisconsin?

Approximately 67,640 are employed in Wisconsin, per BLS OES.