Marketing Managers Salary in California
As of May 2025, the median annual wage for marketing managers in California was $193,620 +16.1% vs national
California vs United States
| California | United States | |
|---|---|---|
| Median annual | $193,620 | $166,790 |
| Median hourly | $93.09 | $80.19 |
| Employment | 54,660 | 395,240 |
| Location quotient | 1.18 | 1.00 |
Data source: BLS OES state file (California) · U.S. BLS OES survey, May 2025
The numbers in context
The mean wage of $207,860 sits 7.4% above the median — the typical worker earns close to the median, while a smaller group of higher earners pulls the average up.
Employment density in California is 1.18x the national average — a above-average concentration of these roles in the local economy.
Frequently Asked Questions
What is the average marketing managers salary in California?
The median annual wage in California is $193,620 ($93.09 per hour), per BLS OES May 2025 data.
How does California compare to the national average for marketing managers?
The California median of $193,620 is 16.1% higher than the U.S. median of $166,790.
How many marketing managers work in California?
Approximately 54,660 are employed in California, per BLS OES.